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The new wallandceiling.ca website has combined the online homes of The Trowel Magazine and The Canadian Wall & Journal into one leading Internet destination for contractors seeking information and news as it relates to the Canadian wall and ceiling industry. For 2011, we are proud to offer all of our clients a powerhouse of new media services, along with traditional print advertising in our bimonthly publications, and banner advertising opportunities throughout the wallandceiling.ca.
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Digital Media Campaigns
We’ve combined our industry-leading website, editorial experience, and technical expertise into a suite of Digital Media Campaigns all designed to consistently deliver more qualified buyers to our clients. Digital Media Campaigns include the creation of original editorial content focusing on your business, continuous publication and promotion of your online content, managed and/or integrated social media services, search marketing, preferred supplier directory listings, comprehensive campaign services, and quarterly activity reporting all created and managed by our team of editorial and technology experts.
Choosing an annual Digital Media Campaign will connect your company, its website, and its information to the Canadian wall and ceiling industry like never before. Not only will your company be connected to one of the industry’s leading destinations on the Internet, but we’ll be documenting and publishing information about your company online throughout the year. We’ll broadcast the content we create for your business through multiple new media channels including our media release service, our feature article service, as well as with blogs, Twitter, Facebook, YouTube, and other content networking services.
More Content + More Connections = More Value
Whether you’re just starting out, or you’re looking to build on and enhance your existing online efforts, our Digital Media Campaigns will provide you with an effective and hassle-free way to generate more high-quality responses from your company’s website.
To start your Digital Marketing Campaign simply complete our Digital Marketing Campaign Inquiry Form and one of our account managers will contact you to discuss your campaign needs.
Banner Advertising
If your organization is looking to add some banner advertising to its online marketing efforts, we offer several key banner positions on the wallandceiling.ca site. We can even create your banners if required.
| Position | Dimensions | CPM Rate |
| Leaderboard (Run-of-Site) | 728 x 90 | $79 |
| Masthead (Run-of-Site) | 468 x 60 | $69 |
| Big Box | 300 x 250 | $67 |
Get started today! Complete our Digital Marketing Campaign Inquiry Form or call us toll-free at 877.755.2762
Print Advertising
The Trowel has a press run of at least 3,000 copies. In addition to BC Wall & Ceiling Association members, it is mailed to architects, engineers, and other construction professionals throughout Western Canada including wall and ceiling contractors, general contractors, building code and regulatory authorities, manufacturers, and distributors. It is also available free of charge through select drywall and stucco dealerships. Reach your target audience by advertising in our bimonthly print magazine serving the western Canadian wall and ceiling industries.
Ad Rates:
| Position (Black & White) | 1X | 2X | 3X | 4X |
|---|---|---|---|---|
| Full Page | $1,139 | $ 1,039 | $ 986 | $ 929 |
| Half Page | $ 625 | $ 562 | $ 530 | $ 499 |
| Half Page (island) | $ 731 | $ 645 | $ 614 | $ 530 |
| One Third Page | $ 488 | $ 440 | $ 414 | $ 393 |
| One Quarter Page | $ 393 | $ 349 | $ 354 | $ 318 |
| One Sixth Page | $ 265 | $ 239 | $ 228 | $ 212 |
Rates shown are net. Agencies please add 15%
| Colour Options | |
| Full Process Colour | $800 |
| Spot Colour (per Colour) | $150 |
Contact Greg Lewis at (800) 474-1132 or glewis@pointonemedia.com.
